Over the past three decades organized labor has grown decidedly more troubled about the quality of coverage it receives from daily commercial newspapers. From an earlier Twentieth Century period when seasoned and grizzled newspaper reporters dedicated their investigative and journalistic careers writing about unions, to the near contemporary disappearance of the newspaper “labor beat,” labor reporting has undergone a dramatic de-emphasis (Serrin 1992). Accompanying a reduction in the importance of labor relations news has been a general claim that the print media has not done a fair and balanced job in characterizing the behavior of organized labor (Martin 2004; Solomon 2002; Puette 1992; Hoynes 1994; Tasini 1990; McIntyre 1989). Labor leaders contend that too often newspaper coverage of unions is unjustifiably negative and is usually fixated on conflict and corruption. The newspaper industry’s own recent fractious labor relations may have also influenced union interpretations of media portrayals (Stranger 2000). While this attitude is broadly shared across the union spectrum, there has been little actual objective analysis of labor news reporting to substantiate or discredit the common belief.